Goodwells 0800 288 8820

Privacy Policy

Privacy Policy

Goodwells Ltd (hereby referred to as Goodwells) Customer Privacy Policy covers the collection, use, and disclosure of personal information that may be collected by Goodwells anytime you interact with Goodwells, such as when you visit our website, when you purchase Goodwells products and services, or when you call our sales or support associates. Please take a moment to read the following to learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal information. Your privacy is a priority at Goodwells, and we go to great lengths to protect it.

Why we collect personal information

We collect your personal information because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest product announcements, special offers and events that you might like to hear about.

If you do not want Goodwells to keep you up to date with Goodwells news, software updates and the latest information on products and services please contact us on 0800 288 8820.

What information we collect and how we may use it

There are a number of situations in which your personal information may help us give you better products. For example:

  • We may ask for your personal information when you’re discussing a service issue on the phone with an associate, downloading an application pack, registering as a Business Partner, participating in an online survey, registering your products, or purchasing a product.
  • When you interact with Goodwells, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences; your credit card information and information about the Goodwells products you own, such as any manufacturers serial numbers and date of installation; and information relating to a support or service issue.
  • We also collect information for market research purposes – such as your occupation and other demographic data – to gain a better understanding of our customers and thus provide a more valuable service.
  • We collect information regarding customer activities on our websites. This helps us to determine how best to provide useful information to customers and to understand which parts of our websites, products and services are of most interest to them.
  • We may use personal information to provide products that you have requested as well as for auditing, research, and analysis to improve Goodwells’s products and services.

When we disclose your information

Goodwells takes your privacy very seriously. Goodwells does not sell or rent your contact information to other marketers.

Within the Goodwells Group

To help us provide superior service, your personal information may be shared with legal entities within the Goodwells group globally who will take steps to safeguard it in accordance with Goodwells privacy policy.

With our service providers, vendors, and strategic partners

There are also times when it may be advantageous for Goodwells to make certain personal information about you available to companies that Goodwells has a strategic relationship with or that perform work for Goodwells to provide products and services to you on our behalf. These companies may help us process information, extend credit, fulfill customer orders, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. These companies are also obligated to protect your personal information in accordance with Goodwells policies, except if we inform you otherwise at the time of collection. At times we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.

How we protect your personal information

Goodwells takes precautions – including administrative, technical, and physical measures – to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.

You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser like Safari.

Integrity of your personal information

Goodwells has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. Naturally, you always have the right to access and correct the personal information you have provided. You can help us ensure that your contact information and preferences are accurate, complete, and up to date by contacting us on 0800 288 8820. And you can request a copy of your personal information, your product registration history, and your interactions with our sales and support agents by contacting us at the email address below.

Cookies and other technologies

As is standard practice on many corporate websites, the Goodwells website uses “cookies” and other technologies to help us understand which parts of our websites are the most popular, where our visitors are going, and how much time they spend there. We also use cookies and other technologies to make sure that our online advertising is bringing customers to our products and services. We use cookies and other technologies to study traffic patterns on our website, to make it even more rewarding as well as to study the effectiveness of our customer communications. And we use cookies to customize your experience and provide greater convenience each time you interact with us.

If, however, you prefer not to enable cookies, please go to, which explains step by step how you can disable cookies. Please note that certain features of the Goodwells website will not be available once cookies are disabled.

As is true of most websites, we gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. Goodwells will not use the information collected to market directly to that person.

In some of our email messages we use a “click-through URL” linked to content on the Goodwells website. When customers click one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.

In addition we use pixel tags – tiny graphic images – to tell us what parts of our website customers have visited or to measure the effectiveness of searches customers perform on our site.

Pixel tags also enable us to send email messages in a format customers can read. And they tell us whether emails have been opened to ensure that we’re sending only messages that are of interest to our customers. We may use this information to reduce or eliminate messages sent to a customer. We store all of this information in a secure database located in Goodwells Group IT Services.

Our companywide commitment to your privacy

As we said, Goodwells takes protecting your privacy very seriously. To make sure your personal information is secure, we communicate these guidelines to Goodwells employees and strictly enforce privacy safeguards within the company. In addition, Goodwells supports industry initiatives, such as TRUSTe, to preserve privacy rights on the Internet and in all aspects of electronic commerce.

Privacy questions

If you have questions or concerns about Goodwells’s Customer Privacy Policy or data processing, please use the email address below to contact us. The Goodwells Data Controller in your region will respond to your inquiry within 30 days.

Goodwells may update its privacy policy from time to time. When we change the policy in a material way a notice will be posted on our website along with the updated privacy policy.

Goodwells Ltd 436-438 Birchfield Road, Perry Barr Birmingham B20 3JG